Email Marketing Basics
What is email marketing?
Email marketing is one of the most versatile, cost-effective marketing tactics for consistently engaging audiences. When executed correctly, email marketing delivers the highest ROI of any digital channel.
Email marketing allows businesses to directly reach and build relationships with their target audience. Companies can design and send newsletters, promotions, surveys and other content to subscribers who have opted-in to receive communications. Key components of effective email marketing include compelling subject lines, well-designed content, personalized messages, and call-to-action buttons. By carefully segmenting lists and tracking metrics like open and click-through rates, marketers can optimize their email campaigns over time. When implemented correctly, email marketing can be a cost-effective way to boost brand awareness, website traffic, leads and sales.
Why is email marketing important?
Email marketing remains an important digital marketing channel due to its versatility, low cost, and ability to effectively reach target audiences. Compared to other forms of marketing, email delivers exceptional return on investment. Email builds meaningful relationships with customers using focused segmentation and personalization, allowing brands to deliver content their subscribers genuinely want to receive and engage with. Email also provides a direct line of communication to share company news, highlight products, run promotions, and drive website traffic. While social media and other channels continue to grow, email’s dominance remains critical for your business.
In this guide, we will explore every aspect of professional email marketing to help you grow your business and loyal subscriber base.
Whether you are a complete beginner looking to get started with email or an experienced marketer wanting to optimize existing campaigns, this in-depth resource has everything you need to maximize the value and results of your email program.
Key Points
- Build connections through personalized engagement.
- Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.
- For every $1 spent on email marketing you get a $40 ROI.
- Use email to promote your products and services, share relevant blog content, and valuable assets with your prospects.
- Entice subscribers to provide their personal information in exchange for an asset that they’d find valuable.
Core Benefits of Email Marketing
Before getting into strategies and execution, let's start by reviewing the key benefits that make email a top marketing investment.
Enable Targeted, Personalized Messaging
Email marketing provides the ability to segment your audience and tailor messages based on demographics, psychographics, behaviors, and preferences. Not all users are the same, take the personalization even further with strategic automations and workflows. Once your subscriber base is fully sorted and automated, you can send relevant content based on past interactions and activity. Automation allows you to say hours of extra work to focus towards your business.
Subject lines can be tailored with first names and other details to boost open rates. According to Experian, the most personalized subject lines improve open rates by 26%. A more personalized experience for your subscribers is the key to more conversions for your business.
Drive Repeat Business and Loyalty
According to SaleCycle, email subscribers have a 70% higher likelihood of making repeat purchases compared to non-subscribed customers. Ongoing email nurturing provides sales touchpoints long after the initial conversion.
A great way to keep email subscribers is to utilize loyalty programs and special offers. These can be delivered to encourage subscribers to regularly engage with your brand and keep your name fresh in their mind. They get something from you which in turn gives you a chance at repeat business.
Behavioral data and activity tracking allow you to segment engaged subscribers from inactive ones to focus messaging on those most likely to purchase again. If a subscriber hasn’t opened any of your last 10+ emails, you can focus more on your active users who are seeing the emails you are putting out.
Highly Trackable and Optimizable
Tracking User Data
As just mentioned, you can track important data to see how your subscribers are interacting with your emails. These analytics provide in-depth data on open rates, click-through rates, conversion rates, and more. This enables constant optimization and improvement.
Many email services integrate directly with your website, CRM, and e-commerce platform to track subscriber behavior beyond just opens and clicks. Connect customer journeys between email and your other systems.
A/B Split Testing
A super useful tactic within email marketing is referred to as A/B split testing. Simply put, A/B split testing allows you to test 2 different aspects of an email to see which version performs better. This can involve testing subject lines, content formats, calls-to-action, send times, and other factors within the email. You can change only a few minor details or make both campaigns totally different. Test and iterate your way to higher performance benchmarks.
Scalable for All Business Sizes
Adapt to Your Business Size
Solo entrepreneurs can get started with email marketing for free or cheap using basic services such as: Sendinblue, Mailer Lite, and more. At the same time, enterprise brands rely heavily on more sophisticated email programs such as: Oracle Responsys, Salesforce, and more. If you’re a smaller business just starting out with email marketing, the free per month programs would work well for you. You won’t need enterprise level email marketing.
Email adapts easily as your business expands. Send 100 or 100 million emails using the same technology, it’s all about your size and needs. Leverage automation and segmentation to enable hyper-targeting at scale. Send the right messages to the right people while delivering personalization, whether you have 100 subscribers or 100,000.
Email Marketing Delivers the Highest ROI Across Marketing Tactics
I mentioned earlier that email marketing has an average ROI of $42 for every $1 spent according to Campaign Monitor. No other digital marketing channel comes close in terms of return on investment. However, that ROI doesn’t happen if you don’t deliver well-crafted emails that focus on subscriber engagement. According to Experian you can deliver more than 3,800% ROI from simply taking a bit more time creating a better quality campaign for your customers. Don’t rush the process just to get things out quick.
Even inactive email subscribers have value. According to Econsultancy, 63% of inactive or lapsed subscribers eventually end up making another purchase. Proper list management and re-engagement campaigns can turn inactive contacts into active ones.
Key Points
- Segment and personalize messaging based on user demographics, behaviors, and preferences, with automation for enhanced efficient, enhanced content delivery.
- Email subscribers exhibit a 70% higher likelihood of making repeat purchases, and ongoing email nurturing, loyalty programs.
- Email marketing provides in-depth analytics on open rates, click-through rates, and conversions, facilitating constant optimization.
- A/B split testing further enhances performance by testing different aspects of emails, from subject lines to content formats.
- With an average ROI of $40 for every $1 spent, email marketing outperforms other digital channels.
Building Your Email List
The foundation for results-driven email marketing is a quality subscriber list. Let's explore proven tactics for building your email list from scratch.
Collect Emails Prominently Throughout the Buyer's Journey
Buyer’s Journey Starts Before the Sale Happens
You’ve probably heard the term ‘buyer’s journey’. Some might assume the buyer’s journey starts when they purchase a product or service from you. However, the buyer's journey starts at the time the user visits your site or shows some interest in your business. They might not be a buyer yet, but if you’ve gotten their email, they can become a buyer in the future with the right marketing campaign.
Display email signup forms and calls-to-action across all touch-points. This includes other conversion areas such as: website banners, blog posts, resource libraries, and product/service pages. And don’t forget about social media! It’s ideal for promoting lead magnets in exchange for email signups.Tweets, posts, and paid ads can all contain signup links.
Offer Lead Magnets and Content Upgrades
We’ve all been to a website that bombarded us with pop-ups as soon as we arrived asking for our email in exchange for something. We didn’t even get to spend 5 seconds on the site! Why do sites do this?
These are known as lead magnets. Lead magnets incentivize subscribers by offering that free content or discount in exchange for an email address. It’s seen as a win-win for both the business and consumer. It often can take up to seven interactions with your brand before a customer makes a purchase. This is known as the rule of seven. Some examples of compelling lead magnets to get you those emails include eBooks, toolkits, webinars, and coupons.
Promote Contests and Giveaways
Contests and giveaways that engage followers and require email signups to enter work extremely well for list building. Giveaways don't need to be fancy. Simple promotions like "Join our newsletter for a chance to win a free product" can drive many new signups.
Confirm Double Opt-In for Permission and Quality
Double opt-in requires new subscribers to confirm their signup via a verification email. This filters out invalid emails while ensuring subscribers genuinely want to hear from you.
Prioritize Quality Over Quantity
10 highly engaged subscribers are better than 100 inactive ones. Seek genuine permission and demonstrated interest when growing your list to ensure high deliverability and open rates.
Key Points
- Integrate email sign-up forms and calls-to-action across all touch-points in the buyer's journey.
- Utilize lead magnets, such as eBooks and webinars, to incentivize email sign-ups.
- Leverage contests and giveaways that require email sign-ups for entry.
- Emphasize the importance of quality over quantity in email list building, recognizing that 10 highly engaged subscribers are more valuable than 100 inactive ones.
List Segmentation Strategies
For maximum impact, subscribers should never be messaged uniformly in bulk. The key is to divide your list into segments, allowing customized communication based on user attributes. Segmentation ensures that your subscribers are given a more personal feel when you send them emails. There are a few different types of segmentations that we’ll look at now.
Each person who signs up to receive your emails is at a different level of readiness to convert into a customer.
If you send a discount coupon for your product to subscribers that don’t even have a desire to buy from you and other issues they want addressed, you’ll probably lose them. Don’t skip building trust and developing a relationship with them first.
Every email you send should treat your subscribers like humans you want to connect with, as opposed to a herd of leads you’re trying to corral into a one-size-fits-all box.
How to Segment Email Lists
Step one in segmentation is creating separate lead magnets and opt-in forms for each part of the buyer’s journey. This way, your contacts are automatically divided into separate lists.
Email marketing platforms allow you to segment your email list by contact data and behavior to help you send the right emails to the right people.
Demographic Segmentation
These basic segments include:
Location
Gender
Age range
Income level
Job title
Company size
Sending geographic-specific content and appealing to specific demographics can greatly increase the success rate of your email campaigns. Not all demographics behave the same way and your email campaigns shouldn’t either. A lot of this info is easily obtainable via Google Analytics, but you can also get it through surveys, sign up forms, and purchase history.
Psychographic Segmentation
Take your segmentation even deeper by grouping subscribers by interests, personality traits, values, and other psychographic variables. Identify these using surveys and behaviors. Tailor your messaging and offers to users based on their interests. For example, you wouldn’t send out tea offers to your audience that are majority coffee lovers. Both are drinks, but not all users behave in the same way with the same interests. If you want more, consistent results, these are the types of strategies you need to be focusing on.
Behavioral Segmentation
Analyze past interactions and behaviors to categorize engaged vs un-engaged users:
Looking at your past purchases can give you valuable insights into what your future email campaigns should look like.
Purchase history - Buyers vs non-buyers
Purchase recency - New vs repeat customers
Purchase frequency - Occasional, moderate, or heavy purchasers
Purchase value - Big spenders vs bargain hunters
Obviously you are going to target your buyers in a different way. I’ve said this a few times already, your buyers are not all the same! A new buyer might need a little more attention than a buyer who has made 10+ purchases with you. An email campaign targeting a first time buyer to a person who shops with you monthly would be silly. Send re-engagement campaigns to unsubscribed and non-buyers and reward your loyal, heavy spenders. Keep it relevant and understand your users.
Reactivate idle subscribers with "We miss you" campaigns. Send follow-up messages to those who engaged previously.
A/B Split Testing Revisited
As mentioned earlier, A/B split testing is a way to see what type of email performs best with your audience. This is achieved by analyzing the results of email A against email B. This is great when working with templates.
Here’s the step-by-step process for A/B testing your emails:
Select one variable to test at a time.
Create two versions of the email. One with and one without the variable.
Allow your emails to be sent out simultaneously for a period of time.
Analyze your results and keep only the version that performed better.
Test a new variable and repeat the process.
Most email service providers will have A/B testing built into their software, which makes it easy for you to compare results.
Key Points
- To enhance impact, segment your email list based on user attributes.
- Divide your email list by creating separate lead magnets and opt-in forms for each stage of the buyer's journey
- Utilize basic demographic segments such as location, gender, age range, income level, job etc., to send content that appeals specifically to certain demographics.
- Implement A/B split testing to compare email performance, focusing on one variable at a time to optimize email campaigns for better results.
- Looking at your past purchases can give you valuable insights into what your future email campaigns should look like.
Crafting Effective Email Copy
Email copywriting is both an art and science. It's like knowing the secret sauce for engaging your readers and getting them to do what you want. Get to know your audience. Keep your words simple and talk about how your stuff can make their lives better.
Subject Lines That Command Attention
Your subject line is your chance to shine, so make it catchy and relevant. Since the inbox is competitive, subject lines must grab interest immediately while conveying relevance. I don’t have any specific subject line statistics, but I can guarantee you that a boring, uninspired subject line will drastically reduce the amount of emails that are opened. Hook the user in, give them a reason to open your email. Here are some examples of high performing subject lines:
Descriptive - Straightforward summaries like "3 Unspoken Facts You Didn’t Know About"
Curious - Posing questions like "Is this workout right for you?"
Timely - "Back In Stock After Selling Out"
Emotive - Evoking excitement, exclusivity, interest
Ultra-Personalized - "Sarah, here's a new look we think you'll love!"
Ultra personalized emails are always a winning option. Why? Because we love ourselves! Adding someone’s name to the subject line will give your open rates an instant boost.
Those listed above are a bit more generalized that can be used day to day. Here are some of our highest performing email subject lines, but fair warning, these should be used very sparingly.
“Update on Your Order” - This goes out to people who have never placed an order with you. Inside of the email it’ll say ‘this is the order you never knew you needed’. Direct them to your best selling product.
“Please Don’t Check My Previous Email” - You send this one even if you haven’t sent a previous email. And on the inside of this email you say ‘because this email contains the best discount code you’ll get’.
“I’m Not Sure If You Know This”
“Can I Feature You On Instagram?”
Best Practices
When writing your subject lines, remember these things. You want to limit them to under 50 characters so the full subject is visible on mobile. Speak to the reader directly as "you", and as said earlier use their name in the subject line. The more personalized it is the better the chance of your email being opened.
Try to avoid overused terms like "newsletter", "email", "message" etc., and remember, A/B split testing is your friend. Test different options and see what resonates most with your subscribers.
Savvy Use of Preheader Text
A preheader provides a second opportunity to engage just under the subject line in the inbox view. These can be used to summarize value propositions or content formats. Ask a compelling question. For example, "Are you overpaying in credit card fees?".
Include some limited-time urgency, subscribers will feel more compelled to buy your product if there’s a risk of a sale ending soon. "Today Only - 50% Off Summer Styles".
Preview some of your exclusive content. Exclusivity makes people feel special. - "Get an early sneak preview of our latest fall looks". Then you give them an option to pre-order. You are selling the idea that they could sell fast because it’s so exclusive, which could lead to more sales.
Give the next best step - "Click here to download the full report"
Email inboxes are so overloaded with each new year, you need to be crafting “copy” that delivers value, clarity, and excitement.
Prioritize Scannability
Break your content into short paragraphs of 1-4 sentences. Nobody likes having to wade through walls of text trying to find some value in your email. If you do have a lot to say, try and shorten it where you can. Use subheaders, bullet points, and numbered lists for easy scanning. It might sound obvious, but the next time you get an email, study how it’s formatted. Is it easy to follow? Is it pleasant to your eyes? Your goal is to get conversions. The small details matter.
Close with a Clear Call to Action
Every email should lead the reader to take a desired action. Remember these tips when adding CTAs to your emails:
Drive clicks to your site with, promotions, and downloads with actionable language
Limit your email to just 1-2 dominant CTAs - Avoid choice paralysis
Reinforce value in CTA text - "See 100+ Styles on Sale" not just "Shop now"
Place CTAs below essential info subscribers need so they scroll to it
Key Points
- Catchy, relevant subject lines immediately grab interest and increase email open rates.
- Utilize ultra-personalized subject lines, incorporating the recipient's name, as they have proven to be effective in boosting email open rates.
- When writing subject lines, limit them to under 50 characters for mobile visibility.
- Close emails with clear calls to action, limit 1-2 dominant CTAs.
- Break content into short, scannable paragraphs, using subheaders, bullet points, and numbered lists for readability.
Design Best Practices for Visibility
Email design goes far beyond aesthetics. You should be following essential design practices to ensure your messages are being consumed. The layout of your email is as essential as how “pretty” your email looks. It should flow naturally.
Responsive and Mobile-Optimized
Make sure your email looks good on phones since everyone's checking emails on the go.
As with your website, make sure the design of your emails look great on all screen sizes using responsive templates. The contents of the email should resize and reflow appropriately.
Default to single column layouts because these perform best on mobile.
And ensure CTAs and key info are above the fold for mobile users.
Layout That Guides the Eye
As mentioned earlier, your layout should strategically guide the reader's eye down the page. Use a strong visual hierarchy which will draw the reader’s attention to what's most important.
Using white space is a good way to avoid overcrowding your content. Allow the reader some space to differentiate the different pieces of content within your email. And don’t forget, keep the reading order in a logical flow. All of your attention grabbers should be at the top of the email. You don’t want the subscriber to click out before interacting with your CTA.
Templates That Reflect Branding
Your brand is your identity. Use brand colors, fonts, and recognizable logo placement in each email. As soon as your subscriber opens your email, you want them to see your layout, colors, logo, and be reminded of the good experiences they’ve had with your business. If your emails look drastically different each time, they can't pin down your identity. Try to maintain consistent styles across most of your campaigns. This boosts familiarity while conveying professionalism.
Clear Call-to-Action Design
Earlier we talked about the importance of CTAs. Here’s some tips on how to make your CTAs visually stand out to get you more clicks:
High contrast colors like bright button on white BG
Borders to contain CTA
Whitespace around CTA for focus
Scannable, action-focused button text
Minimal competing elements on page
This draws reader attention to click or tap to convert.
Key Points
- Ensure your email design is responsive and mobile-optimized, using single-column layouts
- Implement templates reflecting your brand identity with consistent colors, fonts, and logo placement
- Templates are a great way to keep your emails consistent and brand familiar. Contact us for more details about getting your own custom email templates.
Ensuring Reliable Email Deliverability
You’ve learned about segmenting your subscribers and how to craft a more cohesive email. But there are some best practices when sending emails to make sure the emails you’re sending always get delivered.
Deliverability
Ensure that you’re following best practices regarding spam filters.
Remove inactive people from your email list to keep only engaged subscribers.
Check which emails have bounced and remove those email addresses from your list.
Avoid Spam Trigger Words
Spam filters sniff out suspicious content. Avoid common spam giveaways in subject lines and your email body:
"Act Now", "Buy Now", "Apply Here" (urgency triggers)
"Free", "Sale", (overused sales tactics)
Excessive repetition of words
Misspellings and poor grammar
Hidden or deceptive links
Unsubscribes
Regularly send an email to inactive subscribers on your list asking if they still want to be a part of it. Your open rates take a massive hit if a majority of your subscriber base is inactive and non responsive with your normal emails.
Don’t bait-and-switch your subscribers by promising one thing and delivering another. Also, making too many promises that you can’t deliver will upset your new subscriber and they will more than likely unsubscribe.
Make sure your emails are providing value to your audience before trying to upsell.
Honor Opt Out Requests
Make unsubscribe links readily available in email footers.
Remove opt-outs immediately and permanently from your list.
Never send to purchased, rented, or scraped email lists.
Showing respect for inbox owner preferences keeps your sending reputation intact.
Monitor and Maintain Your Email List
Setup automated bounce and complaint handling to keep addresses current and clean inactive subscribers from your list periodically. This filters out old, unused emails that drag down your engagement metrics. Most email service providers can handle this.
Key Points
- Manage spam filters, remove inactive subscribers, and promptly address bounced emails to maintain a relevant audience.
- Prevent spam flagging by avoiding trigger words like "Act Now," "Free," and "Sale," and steering clear of excessive repetition, misspellings, and deceptive links in subject lines and email bodies.
- Readily provide unsubscribe links, promptly remove opt-outs, and never send to purchased, rented, or scraped email lists.
Email Automations and Workflows
Beyond one-off email blasts, workflows and automation enable you to engage subscribers over time in a consistent, scalable way.
New Subscriber Welcome Series
Welcome new subscribers by immediately delivering value and setting expectations. For example:
Welcome email on day 1 shares best resources to follow
Overview email on day 3 explains your product/service offerings
Promotional email on day 7 includes a coupon or discount
Value-add email on day 14 provides exclusive tips or content
This shows new subscribers they made a smart choice to join. Notice that you don’t want to jump right into sales mode on day one. You look too aggressive and predatory. Your subscriber is a human, not a transaction.
And don’t send new subscribers emails every day when their journey begins. They’ll more than likely become annoyed and just unsubscribe before they even get any value from you.
Behavioral Trigger Campaigns
Send context-specific messages based on interactions a subscriber takes:
Browse abandonment - Recover lost sales when someone leaves your site
Post-purchase follow-up - Provide helpful resources related to the product purchased
Date-specific outreach - Automate birthday, anniversary messages
We all love to feel special right! This demonstrates that you pay attention to each of your subscribers individually. A more personalized experience for your user will result in them staying subscribed to you.
Retargeting Campaigns
We talked earlier about removing inactive subscribers from your lists. But before you move them to a new segmented list, try running a retargeting campaign to win them back. Pull back unengaged users with relevant value propositions. Remind inactive subscribers about you with:
Cart abandonment reminders - "Left something in your cart"
Re-engagement campaigns - "We miss you, here's a promo"
Winback campaigns - "Please give us another try"
According to Business Insider, first-time website visitors only convert 2.4% of the time.
Returning visitors are vital to online success, which is what makes retargeting so valuable. 48% of all ecommerce transactions come from returning visitors. Returning visitors also put items in their cart at nearly double the rate—14.8% versus 7.6%—of first-time visitors. Retargeting is essential to growing your sales.
Key Points
- Utilize workflows and automation to engage subscribers consistently and at scale.
- Starting with a new subscriber welcome series that delivers value gradually, avoids aggressive sales tactics, and avoids overwhelming subscribers with daily emails.
- Consider retargeting campaigns to re-engage inactive subscribers with relevant value propositions, including cart abandonment reminders, re-engagement efforts, and winback campaigns.
Email Metrics, Templates, and Tools
Leverage email analytics to constantly optimize your campaigns for better performance over time. Key metrics to track include:
Open Rates
This indicates your subject lines and senders are working. Benchmarks to aim for:
Industry average - 15 to 25% open rate
Good - 25 to 35%
Excellent - Above 35%
If your open rates are low, test new subject lines, preheaders, designs, and sending cadence.
Click-Through-Rates (CTR)
How many opens lead to clicks? Good CTRs are:
Average - 2 to 3%
Decent - 4 to 5%
Strong - Over 5%
Low CTRs mean your content or CTAs could improve. Identify the best pages, offers, and designs leading to clicks.
Bounce Rates
Bounces are emails sent to invalid addresses that "bounce back." Industry standards are:
Normal - Under 5% hard bounces
Needs Improvement - 5 to 10%
Problematic - Over 15%
High bounce rates hurt sender reputation and indicate poor list hygiene. Keep contacts updated.
List Growth
If your list isn't growing, neither will results. A good target is:
Minimum 25% list growth per year
50% or more is exceptional
Optimize lead flows and use pop-ups and signup forms to convert visitors into subscribers.
Engagement Metrics
Opens and clicks reveal partial engagement. You also need to be analyzing these other things:
Email share rates - How often are your emails being forwarded?
Time spent reading - Use tracking pixels to see reading time.
Links clicked deep into content - Gives an idea of how deep they go into the email.
Form fills or downloads beyond just page visits.
Repeat opens - Subscribers who return to re-read content.
This shows content resonating beyond surface-level interactions.
Revenue and Lead Goal Tracking
Don't just monitor email channel metrics in a silo. Connect performance to business goals:
Site traffic referred from emails
Form conversions driven by emails
Sales revenue attributed to sends
Customer accounts generated via email
How do we put all this into practice? What tools should you use?
There are several programs and tools available to track email marketing analytics, providing valuable insights into the performance of your email campaigns. Here are some popular options:
Google Analytics: Google Analytics is a comprehensive web analytics tool that can be integrated with email marketing platforms. It helps track website traffic, user behavior, and conversions driven by your email campaigns.
Mailchimp: Mailchimp is a widely used email marketing platform that includes built-in analytics tools. It provides insights into email open rates, click-through rates, and audience behavior, helping you evaluate the effectiveness of your campaigns.
Email Templates
Email templates are pre-designed layouts for email content that can be reused for various campaigns and communications. They offer several benefits for businesses engaged in email marketing such as:
Consistent Branding - Maintain a consistent brand image across all your communications. By using a standardized template, you can ensure that your emails align with your brand's colors, fonts, and overall visual identity, reinforcing brand recognition.
Time Efficiency - Creating emails from scratch for every campaign can be time-consuming. Email templates save time by providing a framework that only requires customization for specific content and messaging.
Ease of Replication - Templates are easily replicable for similar types of emails. For example, if you have a successful template for newsletters, you can duplicate it for subsequent newsletters while making minimal adjustments. This streamlines the email creation process and helps maintain a professional and cohesive look.
Personalization and Customization - Email templates allow for personalization and customization while maintaining a standardized format. You can easily insert dynamic content, such as recipient names or personalized product recommendations, without altering the overall design and layout of the email.
With 10+ years of qualified email marketing experience, here at Open World Digital we offer high quality, custom and personalized email templates that fit your business no matter the size. Contact us here to find out more and get your business’ email marketing on the right path to success!
To Conclude
Email marketing remains one of the most versatile digital marketing channels for businesses in our current year. When executed in the right way, it delivers incredible ROI and subscriber engagement that rivals other marketing tactics. From list building and segmentation to automation and metrics tracking. You can achieve all of your email marketing goals with the right strategy. Remember to focus on building a positive, healthy relationship with your subscribers. Inspire them with your content and make them feel special!
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