TikTok is the fastest growing social platform in the world with over 750 million daily users and almost 34 million videos uploaded daily. The marketing and growth potential is huge with how do we do it? How do you stand out on TikTok with so much competition on the app.
Be consistent, strategic, and authentic. With consistency so many influencers tell you to post 3 - 5 times per day, but the truth is, just showing up every single day is enough. When being consistent you want to focus on 3 things. When you're posting, why you're posting, and who you're posting for. The when needs to be consistent, the why needs to be purposeful, and the who needs to be clear.
Then, after 30 days of consistent posting, dive into your analytics and work on a strategy going forward to target your demographics.
Being authentic should come easy for you. Make content that you genuinely love making and your followers will feel that love too.
Now with that said, let's look at 10 tips for better TikTok growth.
1. Don't Niche Down Right Away
It might sound counterintuitive but you want to make the niche yourself. If you niche down too soon you can slot yourself into content that you're not actually that excited about. Instead be flexible and talk about things that you really care about. Be willing to evolve and figure out who your target audience is and who you speak to best.
2. Search Engine Optimization (SEO)
The second this is to focus on SEO. You need to be including keywords based on what your video is about and what your niche is about in every single video. Include it in your bio, include it in your captions, say it several times, and be sure to write it on the screen. This helps TikTok to learn who you are and what you're talking about.
3. Label Your Videos
Another way to get out of low view jail is to make sure your videos are labeled.
When you scroll through your videos there's a search bar at the top. When TikTok labels your video it makes it easier for people to find it. This will help your videos get more views.
This is how you do that. Type in the topic of your video into the search bar on TikTok. A bunch of related videos will show up and you will scroll down to the "others searched for" section. Screenshot this section, pull it up in your photos and copy all the text from the entire section and then paste it into your video as text. Make sure you drag the text off the screen nobody can see it but not to delete it.
4. Create a Variety of Different Types of Content
TikTok really likes long form content (1 min.+) where you're educating and giving value to your audience. But don't forget to also create different pictures where people can scroll and also create shorter form content because this will help give a variety to your audience and keep them on their toes. Also, any social media platform likes it when you use different capabilities that they offer.
5. Create and Post Value Add Content That Is Solution Based
We all love inspirational, educational, entertaining videos, but if you aren't giving people solutions that they can take away, implement, and see results right away from, they're not going to want to come back for more.
6. Film Your Content in the TikTok App
When it comes to actually filming your content TikTok is real strict on where you film it at. Filming your videos in the app will send the message to TikTok that it's a "TikTok" video and give you priority with the algorithm.
7. Start Every Video Off With a Hook
This draws the user in and gives them a reason to stay and watch the rest of your video. Below is a list featuring 20 of the best hooks to get your started.
8. Don't Use Sounds Unless It's for a Trend
This was also featured in our Instagram Tips video as well. If you are using an audio that is trending it will give you a better chance to go viral because it's a sound that people are already searching for or getting shown on their FYP.
9. Use just 6 Hashtags
Use 3 broad hashtags that describe your niche and 3 that are narrow to describe your videos. And if you're looking for trending hashtags or sounds to use in your videos, the TrendTok app can help you out with that. But remember, stay relevant to your niche when choosing hashtags. just because the hashtag is going viral doesn't meant it's right for your post.
10. Don't Depend on Trends
As mentioned earlier, trending hashtags and sounds can be a good addition to your posts but it's important to not focus solely on video trends. You want to have a style of your own. If you rely only on trends you will lose your identity you'll just be chasing the next trendy wave. Your users follow you because of your style and familiarity, keep that identity when posting. Hoping on a fun trend once in awhile is perfectly fine, but don't make it your whole identity. Ideally, you would be the trendsetter who is creating that viral trend everyone wants to hop on. Good luck!
We hope these tips for TikTok growth helped you out!
And if you enjoyed this article you might be interested in our other marketing and social media focused blog posts right here.
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