CRO for Your Business
Is Conversion Rate Optimization Your Solution?
What are your goals? What areas need improvement on your site? Who is your audience? This is our time to get to know you and your business so we can map out a plan. Capturing leads is easier said than done. We can turn your high traffic into equally high leads. With more leads, brings more conversion opportunities. We get it, there’s so much site content to go through. It's hard to know where to begin. This is where we can help!
Identifying Goals
In identifying goals, we'll look at your site’s current analytics data as well as the current state of the site’s functionality. This includes a review of current onsite SEO, calls-to-action, value propositions, audience types, user interface experience and the sales funnel itself.
CRO Audit
There could be possible areas of friction on your site. What is high-value and what isn’t? To set the right foundation, we will start with a full CRO audit to identify strengths and weaknesses.
CTA Audit
Are you using call-to-actions that compel site visitors to take the next step? Chances are those CTA's aren't even in the right places. We’ll conduct a CTA audit to see if there are ways we can make them more effective.
Audience Research & Buyer Persona
Who are you targeting and why? We will develop a clear understanding of your audience by diving into your buyer persona to make adjustments that better align with your audience’s wants and needs.
Having high amounts of site traffic doesn't mean very much if your site isn’t optimized for clicks, engagement, and conversions.
2.9%
The average website conversion rate is at 2.9%. Compared to top websites which sit at 11%.
70%
Most websites have a bounce rate that is between 26 and 70%. This means that the visitor has not subscribed to a mailing list, registered an account, or bought a product.
48%
More than 48% of conversions take between four and ten engagements to happen.
12x
Websites with fully optimized landing pages get 12 times more leads.