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Check out Open World Digital's industry focused blog posts, latest marketing news and everything in between. Here's what we have to say.
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Glen Pfaucht
Nov 18, 20234 min read
Short Tail vs. Long Tail Keywords: What's The Difference?
Keywords play a crucial part in content marketing SEO strategy. Effective keyword research for on-page copy will help search engines...
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Glen Pfaucht
Nov 17, 20233 min read
How Often Do Google Search Results Update
Google processes over 3.5 billion searches per day. To maintain relevance in results, its ranking algorithm undergoes regular...
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Glen Pfaucht
Nov 15, 20234 min read
What Is The Zero Position on Google
Ranking highly in Google search is critical for increased visibility and traffic. Websites on page one get the most clicks, with the...
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Glen Pfaucht
Nov 14, 20232 min read
What Is A Canonical Link and How Do They Affect SEO
The canonical link tag is an underutilized yet powerful on-page SEO tool for managing duplicate content issues. By pointing to the...
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Glen Pfaucht
Nov 14, 20237 min read
10 Proven Methods To Promote Your Content
In today's digital world, creating compelling content is only half the battle - promoting that content and getting it in front of the...
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Glen Pfaucht
Nov 14, 20235 min read
Content Marketing vs Product Marketing
In the world of marketing, businesses have plenty of options to promote their products and services. Two of the biggest methods are...
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Glen Pfaucht
Nov 12, 20236 min read
Domain Authority vs Page Authority
Search engine optimization (SEO) experts aim to boost the authority and relevance of a website to improve its rankings and visibility in...
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Glen Pfaucht
Nov 12, 20234 min read
Website Speed: How to Keep Your Site Running Efficiently
What is page speed? Obviously, as the name suggests, page speed is the time it takes for your web page to fully load. The faster your...
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Glen Pfaucht
Nov 11, 20234 min read
Why Blogging Is So Important for SEO
The importance of the internet for attracting more customers and increasing your presence is probably fairly obvious at this point....
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Glen Pfaucht
Nov 11, 20234 min read
Keyword Difficulty: How is it Measured?
Keywords are essential for SEO because they help search engines understand what a webpage or site is about. Using targeted keywords in...
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Glen Pfaucht
Nov 10, 20233 min read
Title Tags, Meta Descriptions, and URLs for SEO
Title tags, meta descriptions, and page URLs are three of the most important ranking factors when it comes to on-page SEO. With thousands...
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Glen Pfaucht
Nov 10, 20234 min read
Heading Tags for SEO: The Guide to H1, H2, and H3 Tags
In this article we'll look at everything you need to know about header tags when it comes to Search Engine Optimization (SEO). Optimizing...
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Glen Pfaucht
Nov 7, 20236 min read
Link Building for SEO: The Complete Guide to Backlinks
What Are Backlinks? Backlinks are incoming links to a webpage from other webpages. They are a key factor in how search engines like...
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Glen Pfaucht
Nov 6, 20239 min read
How Do Search Engines Work?
How Do Search Engines Work? Searching on the internet has become a daily activity for most of us. We think nothing of opening our...
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Glen Pfaucht
Nov 4, 20235 min read
How to Do Effective Keyword Research
Google's algorithm is constantly changing, but keyword research practices remain constant and relevant throughout. In this article we'll...
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Glen Pfaucht
Oct 13, 202324 min read
The Complete Guide to SEO Marketing
This is your complete guide to basic SEO concepts. This guide will help you learn how to optimize your business and website to rank better
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Glen Pfaucht
Sep 4, 20236 min read
SEO vs. SEM: Which Marketing Option is Right for Your Business?
For small businesses who aim to boost their website traffic, two effective approaches come into play: SEO (search engine optimization)...
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